Skip to main content

🎯 Campaigns vs Playlist Placements: What’s the Difference?

What’s the difference, and when should you use each one?

Carlos Teixeira avatar
Written by Carlos Teixeira
Updated over a week ago

👉 PlaylistHub gives you two powerful ways to promote your music — but they work in totally different ways. Here’s a simple breakdown to help you understand how playlist placements and campaigns compare.


➡️ Playlist Placements

  • Included in your plan — no extra cost

  • Songs are placed automatically based on genre, performance

  • You can expect 2–6 placements per month

  • Playlists refresh every 10 days

  • Fully managed by the system — no manual action needed

Best for: Organic exposure to real listeners.


➡️ Campaigns

  • Optional and launched manually by you

  • Promote your song through Instagram and Facebook ads

  • You choose the countries and can customize the video and headline

  • Requires credits — minimum 400 per campaign

  • Full tracking available in the “Track Campaigns” section

Best for: Fast visibility, boosting a release, or targeting a specific audience.


✅ Quick Summary

Feature

Playlist Placements

Campaigns

Setup

Automatic

Manual

Included in plan

✅ Yes

❌ No (uses credits)

Purpose

Organic growth

Fast visibility and organic growth

Platform

Spotify playlists

Instagram/Facebook ads

Frequency

2–6 per month

As often as you want (with credits)


📚 Suggested articles:

Did this answer your question?